Fashion Fluidity: 3 new approaches to style for Generation Z

© Charles Jeffrey Loverboy

As part of the “Fashion Fluidity” socio-fashion study, LeherpeurParis conducted interviews with École Duperré students between 20 and 27 years old. The aim was to understand their relationship to fashion fluidity as members of Generation Z.

A social mutation

“I don’t think gender should be a barrier to style as long as we like the clothes..

There’s no such thing as a girl’s phone or a man’s phone, why should that be the case for clothes?” – Matthis 22

The generation we interviewed is significantly challenging our relationship with clothing. It stands out by adopting a different perspective that goes beyond the conventions of ready-to-wear, exploring new dimensions and forms of expression that redefine the traditional concept of men’s fashion.

These revolutionary approaches are not limited to Generation Z; they are gradually permeating older generations, demonstrating the influence of this new generation.

The evolution of the relationship to gender is also observed in consumption practices, notably through the growing popularity of buying second-hand clothes in physical thrift stores or online platforms like Vinted.

“On Vinted, for example, I no longer use gender filters, I just use size filters.” — Souaadou, 26 years old

3 influences of fluidity

Kelegh Moutome & Laro JR

Neo Swag : ~ 20% fluidity

The world of streetwear is pushing the envelope and daring new combinations in silhouettes. Gender codes are exacerbated, contrasting with ambient sobriety for a new “powerful” look.

Paul.e magazine

Masculinin : ~ 50% fluidity

As fashion trends become more fluid and women’s garments take center stage, styling adopts new codes and dares to be more fanciful and poetic.

Ncuti Gatwa

Pride Age : 100% fluidity

The pleasure of dressing and interpreting fashion as self-expression, the search for enjoyment and seduction.

Click here to download the full study or to invite us to give an in-company presentation to your teams.