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« Capture novelty to create an inspiring future. »

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Our studies, our upcoming conferences, our news

REPLAY // Rencontre Beauté : Mutations à l’heure du Care : quels visages pour les secteurs de la beauté et du soin de demain ?

En juin dernier, le Monde et M Publicité organisaient une rencontre autour de la beauté et des nouvelles dynamiques qui traversent le secteur. Reflet de nos valeurs, moteur économique, et […]

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Quels sont les dynamiques et enjeux qui agitent le monde du bijou ?

Avec un marché français qui enregistre une croissance des ventes de 2% par rapport à 2019, le secteur de la joaillerie-bijouterie se porte bien. Néanmoins la bonne santé n’évite pas […]

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Visioconférence : What’s up China ? (REPLAY)

Transformation sous Covid & mutations de l’Empire du Milieu Après 3 ans de pandémie, la Chine super-digitale a développé un nouveau regard sur le monde et la société de consommation. […]

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business tutorials

The best business practices most requested by our customers deciphered by our experts… WORK IN PROGRESS

« Collective intelligence coaching brands to reinvent themselves with meaning for their future. »

Our approach

Who we are, our way of being, our commitments.

#Capture novelty to create an inspiring future

Helping brands reinvent themselves with meaning for their future

We detect the signals of an inspiring future for each and every brand. To do so we must answer a number of questions: How can we help brands reconnect to their new challenges? How best to provide creative meaning in step with the times, the evolution of their target market, the trends, new technologies, environmental and social issues?

#Human-centric

The human aspect at the core of our strategic and creative process

Our “open source” attitude enables us to tap into a multitude of creative talents and integrate them into our strategies and reasoning (GreenFlex, Le Monde, lnstitut Français de la Mode, Université de la Mode, Wood and the Gang, Casa 93, The Brand Dispatch, and more).
We implement specific methods to reach out to consumers including the new conscious consumers and new influencers whether they are trendsetters, followers, “influgrammers”, “digital-boomers” or “OK-boomers”.

Our commitment

Our preoccupations, our vision, our desires.

#Ready-to-last

We take the time to understand your brand to develop sustainable, tailor-made strategies

We operate as artisans to craft your sustainability. We take the time to understand you, your history, your aspirations, and your ecosystem. Our purpose is to weave sincere, stimulating ties of trust with our clients. For the long term. We are brand specialists and our fine-tuned method of decoding will be the key to a successful, “ready-to-last” strategy.

#Human & digital

Compose without opposing

Dealing with the World After and the Parallel World. The real, the virtual, and the inspiring future. Nothing is opposed, everything is combined differently. How best to establish connections between teams or sectors? How can we reassess the processes involved to merge the collection with digital communication? How do the latest social networks forge new links between people? What are the new data sources that serve creation? How do the new technological parameters modify behavioral patterns, and what does this change for brands?

Our expertise in France-China relations

#A dual French-Chinese culture

Our knowledge of China

In 2004 we opened our Shanghai branch. LeherpeurParis – Shanghai represents a daily information flow with the Shanghai team via WeChat; a follow-up of creative direction and collection guidance for major Chinese ready-to-wear brands in their territory; and coaching for French and international brands that wish to develop or deepen their knowledge of the Chinese market and culture.

The team

We are a variable, multi-generational community composed of internal and external experts, uniting strategic planning and style teams with a driving force of collective intelligence.

# Paris

Jean-Philippe Évrard

Président

Sandrine Pannetier

Directrice Générale

Patricia Donati

Cheffe Comptable

Caroline Bianzina

Directrice Conseil

Julie Bigot

Directrice Conseil

Florence Hista-Hellier

Directrice Conseil

Mathilde Hérichon

Directrice Conseil

Corinne Denis

Directrice de Création

Emmanuelle Hyson

Directrice Artistique

Sabrina Pelissier

Directrice Prospective et Stratégie

Elsa Durieux

Creative & Strategic Insights Planner

Morgane Pouillot

Creative & Strategic Insights Producer

Sandra Sery

Comptable

Odile Le Coeur

Assistante Commerciale

Gaëlle Petit

Assistante Collaborateur

# Shanghai

Yun Xiao

Operation Director

Ben Yang

Business Development

Mia Zhang

Project Manager

Solène Pan

Assistant Manager

# International contacts

# Our references

They believed in us…

AEROPORT DE PARIS, AEROPORT DE LA COTE D’AZUR, AELIA, AIGLE, ALTAREA, BENSIMON, BESSON, BILLY BLUSH, BILLY BANDIT, BOCAGE, BRICE, CACHE-CACHE, CHANTELLE, CHANTAL THOMASS, CHRISTIAN LOUBOUTIN, DECATHLON, ELLE, ELIS, ETAM, CANAL +, CANAL J, CASINO, COMPTOIR DES COTONNIERS, CYRILLUS, CWF, FRANCE TELEVISIONS, FRANÇOISE SAGET, GALERIES LAFAYETTE, GROUPES DE LUXE FRANÇAIS, GEANT DE L’AUTOMOBILE FRANÇAIS, HERMES, IKKS, JULES, LAGARDERE ACTIVE, LE COQ SPORTIF, LEDIN (CHINE, LEROY MERLIN, MONOPRIX, MORGAN, NESPRESSO, NESCAFE, NEW BALANCE, NIKE, OLLYGAN,  PEACEBIRD (CHINE), PETIT BATEAU, PIMKIE, PUCCI, SDA (BUY PARIS COLLECTION), SARENZA, SCOTTAGE,  SERGENT MAJOR, UNDIZ, TARTINE ET CHOCOLAT, YVES ROCHER, WHO’S NEXT…

And others to which we are bound to secrecy.

« We take the time to understand your brand to develop sustainable strategies tailored to your needs. »

# Our technique