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News & agenda

L’œil du Runway : Regard sur les moments forts de la Fashion Week Femme SS25

Cette saison Printemps/Été 2025 explore les limites stylistiques avec audace et expérimentation pour redessiner les contours de l’allure contemporaine. Les références aux années 80 se mêlent à des éléments avant-gardistes, […]

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Événement ARTIS FACTA : de l’Art au Craft et Vice-versa / LeherpeurParis x Paris Design Week

Objet de mode, objet de luxe, objet à vivre… Que devient l’objet quand il est nécessaire de consommer moins ? En tant que bureau d’études engagé dans les secteurs du […]

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Conférence ‘Nouvelles matières & nouveaux récits de la création’ / LeherpeurParis x Paris Design Week

Dans le cadre de l’exposition « ARTIS FACTA : de l’Art au Craft et Vice-versa » qui explorera la fluidité grandissante entre la mode, l’art, le design et l’artisanat, LeherpeurParis […]

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Conférence ‘The Good Beauty’ : nouveaux enjeux beauté, wellness & retail — LeherpeurParis x Maison&Objet

LeherpeurParis a le plaisir de prendre la parole le vendredi 06 septembre au salon MAISON&OBJET afin de présenter ‘The Good Beauty, une étude croisée de consommatrices trendsetteuses France, US, Chine’ […]

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The culture of creativity at the service of brand content & identity.

Our approach

Creative observatory & the lab of the future

Leveraging creativity to explore alternative models. We are at the crossroads of information and inspiration to track major shifts in the world and in fashion. Our role has always been to decipher and highlight the emerging mythologies of our times : new narratives, visions, behaviors, and key players across a variety of influential and inspirational sources, both human and digital.

Creative intelligence at the service of sustainable strategies.

Our deep understanding of fashion and creative sectors across various fields (history, craftsmanship, culture, strategy, sociology…) empowers us to place expert knowledge at the core of brand strategies. By working in teams of specialists with diverse, intersecting perspectives, we foster high-caliber, sustainable strategic thinking. Our collaborative efforts extend to institutions and external authorities such as Le Monde, Université de Lyon 2, IFM, Casa 93, École Duperré, Heuritech, and others.

The manifesto

From its beginnings, LeherpeurParis has been a keen observer of behavioral trends and a proactive supporter of creative and human endeavors that shape the future. At the core of the fashion ecosystem, we provide avenues to build tomorrow together and believe in our capacity to influence and bring people together. We are dedicated to providing solutions which trigger necessary change through creativity.

We firmly believe that creation lays the groundwork for a future worth striving for. Fashion and art have long been symbols of freedom. Our purpose is to reveal the beneficial effects of innovation and to co-create new realities with brands. Creation is our declaration of faith in a brighter future, where every act of beauty casts light on human destiny and the freedom to dream.

China & our international approach

Since 2004, our establishment in China has been anchored by our partner office in Shanghai, which maintains daily real-time information exchanges with our team via WeChat. This office oversees the artistic direction and curation of collections for prominent Chinese ready-to-wear labels, while also assisting French and international brands eager to expand or enhance their understanding of the Chinese market and culture.

LeherpeurParis is also home to a variety of local partners in key international cities—New York, London, Milan, Berlin— to conduct tailor-made international studies. Our approach involves a deep dive into the specifics of local contexts, blending these insights with an understanding of global dynamics to build compelling strategies.

The history of LeherpeurParis

Founded in 1987, LeherpeurParis is a consulting firm specializing in brand strategy and creative culture. Since its founding by Martine Leherpeur, fashion enthusiast and daughter-in-law of Maimé Arnodin (creator of Mafia, the first fashion trends agency), Leherpeurparis has developed a specific approach to strategy dedicated to the creative sectors. We were one of the first agencies to develop in-depth studies exploring fashion consumer behavior, focusing specifically on the development of tailor-made brand identity. Since 2004, we have created a specific relationship with China, followed by further international partnerships. Since 2009, we have been committed to working with companies in the creative sectors to tackle new environmental and societal challenges. In 2023, the agency joined forces with WeThePeople, a communications agency group, which enables us to work across all aspects of branding. Today, LeherpeurParis brings together a multi-generational collective of experts in fashion, beauty and lifestyle culture at rue Charlot in the Marais district of Paris.

Some references

FASHION   LACOSTE  AIGLE  CLAUDIE PIERLOT  IKKS CHANTELLE BRIONI
RETAIL     LAGARDÈRE  GALERIES LAFAYETTES  ADP  LA SAMARITAINE
LIFESTYLE   MOET HENNESSY NATURE & DÉCOUVERTE   LEROY MERLIN
BEAUTY   L’ORÉAL  PUIG  NINA RICCI
MOBILITY   NISSAN  SNCF TOYOTA
HOME   GIEN  LALIQUE  FRANCÉCLAT
MEDIA   CANAL+  L’EXPRESS  M LE MONDE ELLE

And others to which we are bound to secrecy.

As specialists in fashion and creative industries, we focus on understanding sector-specific challenges, analyzing brands and emerging trends to provide bespoke strategies.

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