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“Actuellement, le système de la mode fait face à une double transformation nécessaire : la transformation responsable et la transformation digitale.”
Pour le démarrage de la #parisfashionweek FW24, nous présentions, lors d’une conférence de presse organisée par le TRANOÏ, notre étude ‘Africa Boom’. Une matinée de rencontres pour porter un regard sur la création […]
Rassembler les professionnels des secteurs mode/beauté/lifestyle pour penser des futurs souhaitables pour la mode Des cycles de réunions ‘think tank’ de 2 ou 3 heures en huis clos avec 8/10 personnes […]
Comprendre les nouvelles mécaniques du désir et de l’influence des consommateurs Des méthodologies d’études qualitatives sensibles et sur-mesure, suivies et analysées par nos experts de la mode/beauté/lifestyle, de l’influence et […]
We detect the signals of an inspiring future for each and every brand. To do so we must answer a number of questions: How can we help brands reconnect to their new challenges? How best to provide creative meaning in step with the times, the evolution of their target market, the trends, new technologies, environmental and social issues?
Our “open source” attitude enables us to tap into a multitude of creative talents and integrate them into our strategies and reasoning (GreenFlex, Le Monde, lnstitut Français de la Mode, Université de la Mode, Wood and the Gang, Casa 93, The Brand Dispatch, and more).
We implement specific methods to reach out to consumers including the new conscious consumers and new influencers whether they are trendsetters, followers, “influgrammers”, “digital-boomers” or “OK-boomers”.
We operate as artisans to craft your sustainability. We take the time to understand you, your history, your aspirations, and your ecosystem. Our purpose is to weave sincere, stimulating ties of trust with our clients. For the long term. We are brand specialists and our fine-tuned method of decoding will be the key to a successful, “ready-to-last” strategy.
Dealing with the World After and the Parallel World. The real, the virtual, and the inspiring future. Nothing is opposed, everything is combined differently. How best to establish connections between teams or sectors? How can we reassess the processes involved to merge the collection with digital communication? How do the latest social networks forge new links between people? What are the new data sources that serve creation? How do the new technological parameters modify behavioral patterns, and what does this change for brands?
In 2004 we opened our Shanghai branch. LeherpeurParis – Shanghai represents a daily information flow with the Shanghai team via WeChat; a follow-up of creative direction and collection guidance for major Chinese ready-to-wear brands in their territory; and coaching for French and international brands that wish to develop or deepen their knowledge of the Chinese market and culture.
Jean-Philippe Évrard
Président
Sandrine Pannetier
Directrice Générale
Patricia Donati
Cheffe Comptable
Caroline Bianzina
Directrice Conseil
Julie Bigot
Directrice Conseil
Florence Hista-Hellier
Directrice Conseil
Mathilde Hérichon
Directrice Conseil
Corinne Denis
Directrice de Création
Emmanuelle Hyson
Directrice Artistique
Sabrina Pelissier
Directrice Prospective et Stratégie
Elsa Durieux
Creative & Strategic Insights Planner
Morgane Pouillot
Creative & Strategic Insights Producer
Sandra Sery
Comptable
Odile Le Coeur
Assistante Commerciale
Gaëlle Petit
Assistante Collaborateur
Yun Xiao
Operation Director
Ben Yang
Business Development
Mia Zhang
Project Manager
Solène Pan
Assistant Manager
AEROPORT DE PARIS, AEROPORT DE LA COTE D’AZUR, AELIA, AIGLE, ALTAREA, BENSIMON, BESSON, BILLY BLUSH, BILLY BANDIT, BOCAGE, BRICE, CACHE-CACHE, CHANTELLE, CHANTAL THOMASS, CHRISTIAN LOUBOUTIN, DECATHLON, ELLE, ELIS, ETAM, CANAL +, CANAL J, CASINO, COMPTOIR DES COTONNIERS, CYRILLUS, CWF, FRANCE TELEVISIONS, FRANÇOISE SAGET, GALERIES LAFAYETTE, GROUPES DE LUXE FRANÇAIS, GEANT DE L’AUTOMOBILE FRANÇAIS, HERMES, IKKS, JULES, LAGARDERE ACTIVE, LE COQ SPORTIF, LEDIN (CHINE, LEROY MERLIN, MONOPRIX, MORGAN, NESPRESSO, NESCAFE, NEW BALANCE, NIKE, OLLYGAN, PEACEBIRD (CHINE), PETIT BATEAU, PIMKIE, PUCCI, SDA (BUY PARIS COLLECTION), SARENZA, SCOTTAGE, SERGENT MAJOR, UNDIZ, TARTINE ET CHOCOLAT, YVES ROCHER, WHO’S NEXT…
And others to which we are bound to secrecy.
