{"id":6879,"date":"2026-09-08T14:51:51","date_gmt":"2026-09-08T12:51:51","guid":{"rendered":"https:\/\/leherpeurparis.com\/?post_type=project&#038;p=6879"},"modified":"2026-09-08T17:36:40","modified_gmt":"2026-09-08T15:36:40","slug":"7-archetypes-conso-luxe","status":"publish","type":"project","link":"https:\/\/leherpeurparis.com\/en\/project\/7-archetypes-conso-luxe\/","title":{"rendered":"7 Arch\u00e9types Conso Luxe"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Notre expertise<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9tude ethno-cr\u00e9ative<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Analyse ethno-g\u00e9ographique des nouveaux imaginaires du luxe et d\u00e9codage des rituels de consommation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mutations d&#8217;usages &amp; Portraits de cibles aspirationnelles<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9finition d&#8217;arch\u00e9types (culture et univers de consommation) et structuration d&#8217;un mapping strat\u00e9gique au service du d\u00e9veloppement de l&#8217;innovation de l&#8217;offre et de l&#8217;image sur des march\u00e9s internationaux.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"648\" src=\"https:\/\/leherpeurparis.com\/wp-content\/uploads\/2026\/09\/mad.gif\" alt=\"Gif flout\u00e9 pour LeherpeurParis x MAD\" class=\"wp-image-6880\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Le brief<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Les objectifs de l&#8217;\u00e9tude<\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quels sont les nouveaux rituels de consommation et les attentes \u00e9motionnelles li\u00e9es aux vins et spiritueux d&#8217;exception, sur trois continents strat\u00e9giques (USA, Europe, Chine)?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une m\u00e9thodologie prospective<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><em>L&#8217;immersion entre r\u00e9cits d&#8217;usage et iconographie personnelle<\/em><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>| 12 entretiens individuels men\u00e9s dans 4 pays (USA, UK, Chine et France) pour capter la v\u00e9rit\u00e9 des usages.<\/li>\n\n\n\n<li>| Analyse de notebooks et de photographies r\u00e9alis\u00e9es par les participants pour illustrer leur lifestyle et leur univers.<\/li>\n\n\n\n<li>| Croisement des donn\u00e9es territoriales pour identifier les points de convergence et les sp\u00e9cificit\u00e9s locales du march\u00e9.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Livrables<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><em>De la prospective sociologique aux sc\u00e9narios d&#8217;activation<\/em><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>| \u00c9tat des lieux des tendances observ\u00e9es et identification des points de bascule du secteur.<\/li>\n\n\n\n<li>| Cartographie des nouveaux axes de d\u00e9sirabilit\u00e9<\/li>\n\n\n\n<li>| D\u00e9finition de 7 arch\u00e9types d\u00e9taillant leur rapport au luxe et leurs rituels de consommation sp\u00e9cifique alcool.<\/li>\n\n\n\n<li>| Synth\u00e8se op\u00e9rationnelle pour nourrir la strat\u00e9gie de la Maison.<\/li>\n<\/ul>\n","protected":false},"featured_media":6883,"template":"","meta":{"_acf_changed":false},"projectcategory":[252],"class_list":["post-6879","project","type-project","status-publish","has-post-thumbnail","hentry","projectcategory-strategie-prospective"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Arch\u00e9types Conso Luxe | LeherpeurParis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leherpeurparis.com\/en\/project\/7-archetypes-conso-luxe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Arch\u00e9types Conso Luxe | LeherpeurParis\" \/>\n<meta property=\"og:description\" content=\"Notre expertise \u00c9tude ethno-cr\u00e9ative Analyse ethno-g\u00e9ographique des nouveaux imaginaires du luxe et d\u00e9codage des rituels de consommation. 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