{"id":6433,"date":"2026-04-07T10:16:13","date_gmt":"2026-04-07T08:16:13","guid":{"rendered":"https:\/\/leherpeurparis.com\/?p=6433"},"modified":"2026-04-08T10:24:36","modified_gmt":"2026-04-08T08:24:36","slug":"textural-feelings-quand-la-texture-remet-le-produit-au-coeur-de-lexperience-bilan-fashion-week-2026","status":"publish","type":"post","link":"https:\/\/leherpeurparis.com\/en\/prospective\/textural-feelings-quand-la-texture-remet-le-produit-au-coeur-de-lexperience-bilan-fashion-week-2026\/","title":{"rendered":"Textural Feelings : Quand la texture remet le produit au coeur de l’exp\u00e9rience (Bilan Fashion Week 2026)"},"content":{"rendered":"\n
\"Analyse
\u00a9<\/strong><\/em> @newbottega<\/a><\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Et si l\u2019\u00e8re liquide touchait \u00e0 sa fin ? <\/h2>\n\n\n\n
<\/div>\n\n\n\n

Des exp\u00e9rimentations mat\u00e9rielles chez Loewe<\/a> \u00e0 la ferveur radicale de Gucci<\/a>, la derni\u00e8re Fashion Week 26\/27 marque une rupture strat\u00e9gique : la d\u00e9sintellectualisation du luxe<\/strong>. En effet, les directeurs artistiques ont op\u00e9r\u00e9 un vrai retour au produit, pla\u00e7ant la texture au c\u0153ur de l’exp\u00e9rience de marque.<\/p>\n\n\n\n

La texture ne s’est pas content\u00e9e d’habiller, elle a perform\u00e9.<\/p>\n\n\n\n

L\u2019ASMR s’est fait visuel. Les textures ont r\u00e9inject\u00e9 de la friction, provoquant une sensation physique au simple regard, avant m\u00eame de toucher la pi\u00e8ce. Au-del\u00e0 de la qualit\u00e9, ces propositions r\u00e9pondent aux besoins d\u2019exp\u00e9rimentation et de sensations de l\u2019\u00e9poque. Ces signaux faibles r\u00e9pondent \u00e0 une qu\u00eate de mat\u00e9rialit\u00e9 organique et de v\u00e9rit\u00e9s spectaculaires, loin des rendus flats<\/em> algorithmiques et du scroll sur \u00e9cran lisse.<\/p>\n\n\n\n

Par ailleurs, ces collections semblent annoncer l’effacement du logo au profit de la ‘texture propri\u00e9taire<\/em>‘, une signature sensorielle, une visibilit\u00e9 autant tangible que subtile.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\n

L’invitation au toucher de Loewe<\/a><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

Jack McCollough et Lazaro Hernandez \u00e9largissent le vocabulaire textures de Loewe. Les mati\u00e8res, notamment le cuir, sortent de leurs traitements classiques pour red\u00e9finir le rapport au corps et au mouvement. En explorant des mati\u00e8res qui stimulent le toucher, qui jouent de nos sens, Loewe nous force \u00e0 nous reconnecter \u00e0 nos sensations r\u00e9elles dans un monde de plus en plus virtuel.<\/p>\n<\/div>\n\n\n\n

\n
\"Analyse
\u00a9<\/strong><\/em> @loewe<\/a> AH26\/27<\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n\n\n
\n
\n
\"Analyse
\u00a9<\/strong><\/em> @gucci<\/a> AH26\/27<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n

La ferveur de Gucci<\/a><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

Le concept “Get Physical” chez Gucci traduit l’intention de Demna Gvasalia, nouveau directeur artistique, de s’\u00e9loigner d’une mode intellectualis\u00e9e pour revenir au corps. Les textures collent, r\u00e9v\u00e8lent les attributs dans leur simple apparat. Une ode au corps, primaire, o\u00f9 les mati\u00e8res \u00e9mancipent face \u00e0 l’aseptisation du monde. Des textures ultra corporelles au service d’un nouvel \u00e9rotisme.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

La mati\u00e8re vivante de Bottega Veneta<\/a><\/strong><\/h3>\n\n\n\n

Chez Bottega Veneta, chaque fibre semble r\u00e9pondre \u00e0 une cin\u00e9tique propre. La mati\u00e8re n’est plus une enveloppe statique, mais une structure vibrante qui \u00e9pouse et amplifie le mouvement du corps. Louise Trotter red\u00e9finit l’\u00e9l\u00e9gance comme une silhouette qui ne se fige jamais, mais qui \u00e9volue avec le geste, l’accompagne, transformant la texture en un souffle vital.<\/p>\n<\/div>\n\n\n\n

\n
\"Analyse
\u00a9<\/strong><\/em> @newbottega<\/a> AH26\/27<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Envie de poursuivre la r\u00e9flexion ?<\/strong><\/strong><\/h2>\n\n\n\n

Venez en savoir plus sur nos savoir-faire prospectifs<\/strong><\/em><\/strong>.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
CONTACTER LEHERPEURPARIS<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n
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\"\"<\/figure><\/div>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Et si l\u2019\u00e8re liquide touchait \u00e0 sa fin ? Des exp\u00e9rimentations mat\u00e9rielles chez Loewe \u00e0 la ferveur radicale de Gucci, la derni\u00e8re Fashion Week 26\/27 marque une rupture strat\u00e9gique : […]<\/p>\n","protected":false},"author":3,"featured_media":6456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164,155,156],"tags":[39,44,53,77],"class_list":["post-6433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxe","category-prospective","category-strategie","tag-fashion","tag-fashion-week","tag-luxe","tag-trends"],"acf":[],"yoast_head":"\nTextural Feelings : Tendances Mode & Luxe Fashion Week 2026 | LeherpeurParis<\/title>\n<meta name=\"description\" content=\"Des exp\u00e9rimentations mat\u00e9rielles chez Loewe \u00e0 la ferveur radicale de Gucci, la derni\u00e8re Fashion Week 26\/27 marque une rupture strat\u00e9gique.\" \/>\n<meta name=\"robots\" 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