{"id":603,"date":"2018-12-07T00:00:00","date_gmt":"2018-12-06T23:00:00","guid":{"rendered":"https:\/\/leherpeurparis.com\/2018\/12\/07\/luxe-engagement-i-reinventer-le-systeme\/"},"modified":"2021-11-22T11:39:56","modified_gmt":"2021-11-22T10:39:56","slug":"luxe-engagement-i-reinventer-le-systeme","status":"publish","type":"post","link":"https:\/\/leherpeurparis.com\/en\/strategie\/luxe-engagement-i-reinventer-le-systeme\/","title":{"rendered":"Luxe & engagement \/ R\u00e9inventer le syst\u00e8me ?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Dans le cadre des Rencontres Luxe organis\u00e9es en collaboration avec le Monde et M Publicit\u00e9, le 20 novembre dernier, nous avons abord\u00e9s les questions hyper actuelles du luxe et de l’engagement avec Sylvie B\u00e9nard, Directrice de l\u2019environnement, LVMH Mo\u00ebt Hennessy Louis Vuitton, Laura Brown, Fondatrice de Phoenix, Pascal Gautrand, Fondateur de Made in Town, la cr\u00e9atrice Am\u00e9lie Pichard, Alix Morabito, Fashion Director des Galeries Lafayette, Clarisse Reille, Directrice G\u00e9n\u00e9rale de DEFI La Mode de France ainsi qu’Olivier Saillard, directeur artistique J.M. Weston.<\/p>\n

En effet, les derniers rapports sur l\u2019\u00e9tat de sant\u00e9 de la plan\u00e8te sont alarmants et, au rang des industries les plus polluantes, le textile truste une honteuse seconde place. Une industrie qui court toujours plus fr\u00e9n\u00e9tiquement vers la fast-fashion, d\u00e9j\u00e0 en hausse de plus de 20%, avec ces obsessions permanentes de toujours plus. Plus de v\u00eatements, plus de nouvelles collections, plus de rapidit\u00e9, plus de production… jusqu’\u00e0 \u00e9puisement de ses ressources environnementales, humaines et cr\u00e9atives.<\/p>\n

Un syst\u00e8me qui arrive \u00e0 son obsolescence et qui se voit remis en question par une r\u00e9volution interne, constitu\u00e9e d’acteurs qui attendent autre chose de la mode et qui veulent renouer avec de vraies valeurs en faveur de l’environnement, de l’humain et du sens. Des d\u00e9marches et des pr\u00e9occupations qui semblent avoir une r\u00e9sonance aupr\u00e8s des grands acteurs du luxe et de la mode qui investissent, \u00e0 l’image des groupes Kering et LVMH, dans des outils et des postes consacr\u00e9s \u00e0 la responsabilit\u00e9 environnementale. S’ajoutent \u00e0 cela les d\u00e9marches en faveur des animaux (abolition chez certaines marques de l’utilisation de la fourrure, Save Our Species chez Lacoste, etc.) la recherche de mati\u00e8res textiles alternatives moins polluantes et la multiplication des jeunes labels premiums engag\u00e9s, adeptes de l’upcycling (Marine Serre, Atelier Bartavelle, Ganni, Reformation…).<\/p>\n

Si les d\u00e9marches sont lanc\u00e9es, tous les moyens et toutes les techniques de production ne permettent pas encore de passer au \u00ab tout vegan \u00bb et au \u00ab produit z\u00e9ro d\u00e9chet \u00bb comme l’a exprim\u00e9 Am\u00e9lie Pichard<\/a>, cr\u00e9atrice de la marque \u00e9ponyme. Selon son intervention lors de ces rencontres, \u00ab il y a encore un sentiment de grand \u00e9cart entre tradition et innovation. Lorsque j\u2019explore de nouvelles mati\u00e8res organiques et que je suis oblig\u00e9e de revenir au cuir animal, je me fais instantan\u00e9ment tacler sur les r\u00e9seaux \u00bb. Alix Morabito, Fashion Director aux Galeries Lafayettes ajoute, “qu’il existe un mouvement batard entre les injonctions des consommateurs et l\u2019industrie qui n\u2019est pas encore pr\u00eate \u00bb<\/p>\n

Le rapport au temps et \u00e0 l’humain s’additionne aux pr\u00e9occupations environnementales. De vrais d\u00e9bats s’ouvrent sur le rythme de production fr\u00e9n\u00e9tique du syst\u00e8me, la valse incessante des directeurs artistiques, la repr\u00e9sentation de la diversit\u00e9 des corps et des identit\u00e9s ou encore ces fashion weeks aux 382 d\u00e9fil\u00e9s pour 13 845 silhouettes que comptabilisait, notre intervenant Olivier Saillard, directeur artistique de J.M Weston. Dans ce souci de produire moins et mieux, la mode se doit de repenser, de ralentir son rythme, d’interroger le rapport au temps du processus cr\u00e9atif et la dur\u00e9e de vie d’un produit.<\/p>\n

Prise de conscience, prise de responsabilit\u00e9 ou passage oblig\u00e9, chacun cherche du sens, une cause \u00e0 d\u00e9fendre, pour ne plus \u00eatre un acteur marchand mais un acteur sens\u00e9 qui se souci de l\u2019humain, de l\u2019animal ou de la plan\u00e8te.<\/p>\n

Pour plus d’informations, vous pouvez aussi lire le compte rendu r\u00e9alis\u00e9 par Le Monde et M publicit\u00e9 ici<\/a>.<\/p>\n

cr\u00e9dit photo Am\u00e9lie Pichard<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dans le cadre des Rencontres Luxe organis\u00e9es en collaboration avec le Monde et M Publicit\u00e9, le 20 novembre dernier, nous avons abord\u00e9s les questions hyper actuelles du luxe et de […]<\/p>\n","protected":false},"author":2,"featured_media":604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[163,143,164,139,5,155,156],"tags":[],"class_list":["post-603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boostyourcreativity","category-fashion","category-luxe","category-creation-concept-lieu","category-instatrends","category-prospective","category-strategie"],"acf":[],"yoast_head":"\nLuxe & engagement \/ R\u00e9inventer le syst\u00e8me ? | LeherpeurParis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leherpeurparis.com\/en\/strategie\/luxe-engagement-i-reinventer-le-systeme\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxe & engagement \/ R\u00e9inventer le syst\u00e8me ? 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