{"id":6003,"date":"2025-11-12T16:05:47","date_gmt":"2025-11-12T15:05:47","guid":{"rendered":"https:\/\/leherpeurparis.com\/?p=6003"},"modified":"2025-12-15T14:34:04","modified_gmt":"2025-12-15T13:34:04","slug":"foodtopia-quand-la-food-devient-image","status":"publish","type":"post","link":"https:\/\/leherpeurparis.com\/en\/etudes\/foodtopia-quand-la-food-devient-image\/","title":{"rendered":"FOODTOPIA: Quand la food devient image"},"content":{"rendered":"\n
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\u00a9<\/strong> h<\/a><\/a>olysugar__<\/a><\/em><\/em><\/figcaption><\/figure>\n\n\n\n
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Et si l’\u00e8re algorithmique transformait le secteur de la food autant que celui de la mode ? <\/h2>\n\n\n\n
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Dans la continuit\u00e9 de FOODTOPIA<\/strong>, notre \u00e9tude autour de 4 utopies pour le secteur de l\u2019alimentation, nous prolongeons l\u2019exploration autour de quelques dialogues entre mode, d\u00e9co et food. Des collaborations qui traduisent, \u00e0 leur mani\u00e8re, les imaginaires contemporains du secteur : entre rituel<\/strong>, \u00e9motion<\/strong> et esth\u00e9tique du vivant<\/strong>.\u00a0<\/p>\n\n\n\n

Ces projets incarnent les signaux faibles d\u2019une nouvelle sc\u00e8ne cr\u00e9ative et illustrent la porosit\u00e9 des fronti\u00e8res entre secteur alimentaire et industries cr\u00e9atives, o\u00f9 comment la food, \u00e0 l\u2019heure algorithmique, se met au rythme de la mode et se d\u00e9guste autant avec les yeux qu\u2019avec les papilles.<\/strong>\u00a0<\/p>\n\n\n\n

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PRADA : \u00e9l\u00e9gance ritualis\u00e9e<\/strong><\/h3>\n\n\n\n

\u00c0 Shanghai, les Mooncakes Prada<\/a><\/strong> avec Mi Shang Rong Zhai<\/em>, c\u00e9l\u00e8brent le rituel et le partage. Cette collaboration d\u00e9passe la simple gourmandise pour devenir un acte de transmission<\/strong>: la rigueur italienne s\u2019accorde \u00e0 la po\u00e9sie d\u2019un geste ancestral chinois. Sous la surface d\u2019un g\u00e2teau lunaire, c\u2019est toute une r\u00e9flexion sur la m\u00e9moire, la temporalit\u00e9 et la beaut\u00e9 du geste qui s\u2019exprime dans une \u00e9l\u00e9gance ritualis\u00e9e<\/strong>.\u00a0<\/p>\n\n\n\n

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\u00a9<\/strong><\/em> @prada<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\u00a9<\/strong><\/em> @prada<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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LACOSTE : le lifestyle devient gourmand<\/strong><\/h3>\n\n\n\n


Lacoste<\/a> <\/strong>et son Club Lacoste Paris<\/em> fait le lien entre culture sportive et tradition fran\u00e7aise : une mani\u00e8re joyeuse de c\u00e9l\u00e9brer les vibrations du club parisien. Convivialit\u00e9 et identit\u00e9 visuelle se m\u00ealent \u00e0 la culture du mouvement. Une cr\u00e9ation qui revisite l\u2019iconique avec pr\u00e9cision, tout en affirmant que le style Lacoste se go\u00fbte autant qu\u2019il se porte.\u00a0<\/p>\n\n\n\n

\u00a9<\/strong><\/em> @lacoste<\/a><\/figcaption><\/figure>\n\n\n\n
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HOLY SUGAR : tiramisu couture<\/strong><\/h3>\n\n\n\n

Un tiramisu Miu Miu<\/strong>, cr\u00e9e par Audrey<\/strong><\/a>, recouvert d\u2019argent et de fraise en poudre : pens\u00e9 pour la photo autant que pour la d\u00e9gustation, il incarne l\u2019\u00e8re de la Dopamine Kitchen<\/strong>, o\u00f9 plaisir, image et spontan\u00e9it\u00e9 fusionnent. Une dessert totalement digital-ready<\/strong>, une mani\u00e8re de go\u00fbter la mode<\/strong> \u00e0 travers le prisme du d\u00e9sir et de la mise en sc\u00e8ne.<\/p>\n\n\n\n

\u00a9<\/strong><\/em> @holysugar__<\/a><\/figcaption><\/figure>\n\n\n\n
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ANALOG GLASS : la symbolique du quotidien<\/strong><\/h3>\n\n\n\n

Enfin, Analog Glass<\/a><\/strong> a particip\u00e9 \u00e0 une campagne de @uy.studio<\/a> imagin\u00e9 par @idangilony<\/a>.\u00a0Du pain et du beurre<\/strong> dispos\u00e9s sur des pi\u00e8ces de verre sculptural : une vision brute et po\u00e9tique du quotidien. Le verre devient table, miroir ou support de r\u00e9flexion, tandis que les aliments brouillent la fronti\u00e8re entre design, geste et go\u00fbt<\/strong>. Une proposition contemplative et universelle, \u00e0 la crois\u00e9e du sensoriel et du symbolique<\/strong>, o\u00f9 l\u2019ordinaire se fait art.<\/p>\n\n\n\n

\u00a9<\/strong><\/em> @analog_glass<\/a><\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Entre rituel et pop culture, ces collaborations traduisent l\u2019esprit m\u00eame de FOODTOPIA<\/strong> : une alimentation \u00e9motionnelle et esth\u00e9tique, miroir des nouvelles narrations de l\u2019alimentaire. Elles confirment que la food est pleinement entr\u00e9e dans l\u2019\u00e8re algorithmique<\/strong>: pens\u00e9e autant pour \u00eatre vue que pour \u00eatre mang\u00e9e<\/strong>, aussi virale qu\u2019\u00e9motive.<\/strong><\/p>\n\n\n\n

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Envie de poursuivre la r\u00e9flexion ?<\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n
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Venez en savoir plus sur nos savoir-faire prospectifs<\/strong><\/em><\/strong>.<\/p>\n\n\n\n

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CONTACTER LEHERPEURPARIS<\/a><\/div>\n<\/div>\n\n\n\n
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\"\"<\/figure><\/div>","protected":false},"excerpt":{"rendered":"

Et si l’\u00e8re algorithmique transformait le secteur de la food autant que celui de la mode ? Dans la continuit\u00e9 de FOODTOPIA, notre \u00e9tude autour de 4 utopies pour le […]<\/p>\n","protected":false},"author":3,"featured_media":6016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151,157,164],"tags":[39,44,53],"class_list":["post-6003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-etudes","category-luxe","tag-fashion","tag-fashion-week","tag-luxe"],"acf":[],"yoast_head":"\nFOODTOPIA: Quand la food devient image | LeherpeurParis<\/title>\n<meta name=\"description\" content=\"Comment la food, \u00e0 l\u2019heure algorithmique, se met au rythme de la mode et se d\u00e9guste autant avec les yeux qu\u2019avec les papilles.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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