{"id":5935,"date":"2025-11-04T16:10:37","date_gmt":"2025-11-04T15:10:37","guid":{"rendered":"https:\/\/leherpeurparis.com\/?p=5935"},"modified":"2025-12-01T13:42:57","modified_gmt":"2025-12-01T12:42:57","slug":"ia-intelligence-artisanale","status":"publish","type":"post","link":"https:\/\/leherpeurparis.com\/en\/prospective\/ia-intelligence-artisanale\/","title":{"rendered":"IA – Intelligence Artisanale"},"content":{"rendered":"\n
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\u00a9<\/strong><\/em> @ysl<\/a><\/figcaption><\/figure>\n\n\n\n
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Et si le futur de la cr\u00e9ation, c’\u00e9tait l’humanit\u00e9 de l’imperfection ?<\/h2>\n\n\n\n
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Face \u00e0 la mont\u00e9e des images g\u00e9n\u00e9r\u00e9es par l\u2019IA – les derni\u00e8res campagnes J.Crew<\/a> ou Benetton<\/a>, en t\u00eate – certaines marques de mode et de luxe ont pr\u00e9f\u00e9r\u00e9 suivre le contre-courant. Bricolage, gestes imparfaits, grains, reliefs ou irr\u00e9gularit\u00e9s mat\u00e9rielles : elles ont choisi d’explorer des pratiques analogues (comme la peinture ou les collages), revalorisant<\/strong>\u00a0un geste craft qui cr\u00e9e de la raret\u00e9 et de la profondeur symbolique<\/strong> l\u00e0 o\u00f9 le num\u00e9rique tend \u00e0 standardiser.\u00a0
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Les tensions actuelles entre intelligence artisanale et artificielle sont f\u00e9condes : elles nous aident \u00e0 red\u00e9finir ce qui est pr\u00e9cieux<\/strong>. L\u2019intelligence artificielle n’est-elle pas un catalyseur<\/strong>, remettant sur le devant de la sc\u00e8ne ce qui pourrait \u00eatre menacer de dispara\u00eetre ? L’imperfection,<\/strong> les cr\u00e9ations rares, les d\u00e9tails que l\u2019humain impulse et le temps qu\u2019il faut<\/strong> – l’intelligence artisanale<\/em>. <\/p>\n\n\n\n

L’id\u00e9e n’est pas de choisir un camp mais de comprendre que rien ne se perd, tout se transforme, cohabite et dialogue.<\/p>\n\n\n\n

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Le collage, la trace imparfaite du geste <\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n


Plut\u00f4t que le son des phalanges tapotant un prompt, Saint Laurent honore celui du papier qu’on d\u00e9chire et que l’on colle. Des images qui respirent le geste organique, vivant, habit\u00e9. Des compositions imparfaites presque exp\u00e9rimentales o\u00f9 le hasard et la main humaine cr\u00e9ent une \u00e9motion que le digital ne peut reproduire.<\/p>\n<\/div>\n\n\n\n

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\u00a9<\/strong><\/em> @ysl<\/a><\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n\n\n
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\u00a9<\/strong><\/em> @giorgioarmani<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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La vie spontan\u00e9e en VHS<\/strong><\/strong><\/strong><\/h3>\n\n\n\n


Pour sa campagne hiver, Armani a \u00e9quip\u00e9 les mod\u00e8les de cam\u00e9ras VHS : pas de smartphones, pas de captures parfaites, mais des images \u00e0 l’esth\u00e9tique lo-fi o\u00f9 l\u2019erreur, le grain et la spontan\u00e9it\u00e9 d\u00e9peignent la vie. Une authenticit\u00e9 qui r\u00e9chauffe parce qu\u2019elle nous rapproche de nous-m\u00eames.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Le temps long du geste pictural <\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n


R\u00e9cemment remarqu\u00e9 lors d’une campagne pour Zara, le travail de Szilveszter Makhotographe cherche \u00e0 travers la photographie a recr\u00e9e le geste pictural de la peinture ou des dessins. Un nouveau r\u00e9alisme captur\u00e9, uniquement, \u00e0 la lumi\u00e8re naturelle aux moyens d\u2019appareils photo anciens de qualit\u00e9 moyenne.<\/p>\n<\/div>\n\n\n\n

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\u00a9<\/strong><\/em> @acnestudio<\/a> pour l’Acne Paper avec @szilvesztermako<\/a><\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Envie de poursuivre la r\u00e9flexion ?<\/strong><\/strong><\/h2>\n\n\n\n

Venez en savoir plus sur nos savoir-faire prospectifs<\/strong><\/em><\/strong>.<\/p>\n\n\n\n

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CONTACTER LEHERPEURPARIS<\/a><\/div>\n<\/div>\n\n\n\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"

Et si le futur de la cr\u00e9ation, c’\u00e9tait l’humanit\u00e9 de l’imperfection ? Face \u00e0 la mont\u00e9e des images g\u00e9n\u00e9r\u00e9es par l\u2019IA – les derni\u00e8res campagnes J.Crew ou Benetton, en t\u00eate […]<\/p>\n","protected":false},"author":3,"featured_media":5998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164,1,155],"tags":[39,53,77],"class_list":["post-5935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxe","category-non-classifiee","category-prospective","tag-fashion","tag-luxe","tag-trends"],"acf":[],"yoast_head":"\nIA - Intelligence Artisanale | LeherpeurParis<\/title>\n<meta name=\"description\" content=\"L\u2019intelligence artificielle pourrait-elle remettre sur le devant de la sc\u00e8ne ce qui pourrait \u00eatre menacer de dispara\u00eetre ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leherpeurparis.com\/en\/prospective\/ia-intelligence-artisanale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IA - 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