{"id":562,"date":"2018-06-29T00:00:00","date_gmt":"2018-06-28T22:00:00","guid":{"rendered":"https:\/\/leherpeurparis.com\/2018\/06\/29\/instatrends-i-trois-courants-dans-lair-du-temps\/"},"modified":"2021-11-22T11:55:32","modified_gmt":"2021-11-22T10:55:32","slug":"instatrends-i-trois-courants-dans-lair-du-temps","status":"publish","type":"post","link":"https:\/\/leherpeurparis.com\/en\/behaviour\/instatrends-i-trois-courants-dans-lair-du-temps\/","title":{"rendered":"Instatrends \/ Trois courants dans l&#8217;air du temps"},"content":{"rendered":"<p>Suite \u00e0 ces \u00e9volutions concernant le d\u00e9codage et l\u2019appr\u00e9hension des tendances, le bureau Leherpeur Paris a d\u00e9crypt\u00e9 trois grandes communaut\u00e9s esth\u00e9tiques, visiblement renforc\u00e9es par la force de diffusion d\u2019Instagram. Trois communaut\u00e9s, aux langages inspirants dont les codes parfois bruts et disruptifs peuvent, une fois dig\u00e9r\u00e9s et filtr\u00e9s, venir nourrir et renouveler les discours de marques subtilement. Trois courants qui cristallisent avec po\u00e9sie ou irr\u00e9v\u00e9rence les pr\u00e9occupations actuelles, autant sociales qu\u2019environnementales. Let&#8217;s begin !<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2485\" src=\"https:\/\/leherpeurparis.com\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2018-06-29-\u00e0-12.16.54.png\" alt=\"\" width=\"514\" height=\"386\" \/><\/p>\n<p><strong>WOMAN BODY POSITIVE\u00a0<\/strong><\/p>\n<p>Si le r\u00e9investissement du corps f\u00e9minin, le f\u00e9minisme de l\u2019acceptation de soi ou le body positivisme sont des \u00e9l\u00e9ments install\u00e9s depuis quelques saisons dans l\u2019air du temps, ils mutent, d\u00e9sormais, vers de nouvelles formes. D&#8217;abord port\u00e9s par des leaders d\u2019influences am\u00e9ricaines comme Lena Dunham ou Adwoa Aboah, revendiquant une lib\u00e9ration des dictats de beaut\u00e9 unique (blanche, mince, cheveux long) via la c\u00e9l\u00e9bration des diff\u00e9rences physiques, depuis peu, un nouveau ph\u00e9nom\u00e8ne cr\u00e9atif a pris la rel\u00e8ve. S\u2019exprimant au travers d\u2019une repr\u00e9sentation po\u00e9tique du f\u00e9minin, il c\u00e9l\u00e8bre le corps en lui-m\u00eame, les corps, pluriels, diff\u00e9rents, divers sublim\u00e9s par la m\u00e9taphorisation, la spontan\u00e9it\u00e9 et l\u2019approche artistique.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2486\" src=\"https:\/\/leherpeurparis.com\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2018-06-29-\u00e0-12.17.28.png\" alt=\"\" width=\"517\" height=\"388\" \/><\/p>\n<p><strong>GETTY FASHION<\/strong><\/p>\n<p>Compl\u00e8tement en phase avec cette id\u00e9e de d\u00e9-consommation, ces nouveaux undergrounds cr\u00e9atifs remettent le syst\u00e8me en question et ouvrent des voies parall\u00e8les \u00e0 celui-ci. R\u00e9v\u00e9l\u00e9s par les r\u00e9seaux sociaux, ces millenials mettent en sc\u00e8ne les codes d\u2019une enfance \u00ab\u00a0populaire\u00a0\u00bb\/ \u00ab normale\u00a0\u00bb en chahutant le beau par le brouillage des pistes et des r\u00e9f\u00e9rences. Pr\u00e9sent\u00e9e comme la nouvelle aristocratie de la mode underground et h\u00e9ritiers du langage Margiela, cette communaut\u00e9 se reconnait autour d\u2019un \u00ab\u00a0cool\u00a0\u00bb perceptible par ceux qui en sont. Une volont\u00e9 de d\u00e9former les codes en cr\u00e9ant des univers esth\u00e9tiques rupturistes, grin\u00e7ants, avec une approche de la r\u00e9alit\u00e9 \u00ab\u00a0hyperr\u00e9aliste\u00a0\u00bb o\u00f9 les alt\u00e9rations et les imperfections du r\u00e9el signent leur patte.<\/p>\n<p><a href=\"https:\/\/leherpeurparis.com\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2018-06-29-\u00e0-12.18.09.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2487\" src=\"https:\/\/leherpeurparis.com\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2018-06-29-\u00e0-12.18.09.png\" alt=\"\" width=\"520\" height=\"390\" \/><\/a><\/p>\n<p><strong>LOGO 2000<\/strong><\/p>\n<p>Le troisi\u00e8me courant est, quant \u00e0 lui, \u00e0 l\u2019inverse des deux premiers, dans l\u2019ultra syst\u00e8me et dans une forme de provocation plus \u00e9vidente. Logo 2000, c\u2019est un peu la\u00a0formalisation nostalgique des natifs de l\u2019an 2000 qui vouent un fantasme \u00e0 la d\u00e9cennie qui l\u2019a vu na\u00eetre, avec ses ic\u00f4nes, son porno chic, ses logos et ses marques sexy. Pr\u00f4nant un sexy premier degr\u00e9 et la culture du logo monogramme, ce courant est n\u00e9anmoins pas si premier degr\u00e9 qu\u2019il en a l\u2019air. En effet, ce go\u00fbt de l\u2019ostentation et de la provocation peut, finalement, s\u2019apparenter \u00e0 une forme de r\u00e9bellion o\u00f9 au lieu de m\u00e9priser ou de rejeter le syst\u00e8me autant s\u2019y adonner compl\u00e8tement.<\/p>\n<p>Cr\u00e9dits photos : Afterhomework &amp; Philippe Jarrigeon<\/p>\n<p>EnregistrerEnregistrer<\/p>\n<p>EnregistrerEnregistrer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suite \u00e0 ces \u00e9volutions concernant le d\u00e9codage et l\u2019appr\u00e9hension des tendances, le bureau Leherpeur Paris a d\u00e9crypt\u00e9 trois grandes communaut\u00e9s esth\u00e9tiques, visiblement renforc\u00e9es par la force de diffusion d\u2019Instagram. Trois [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[166,163,151,143,148,139,155,154],"tags":[39,81,82,41,83,84,77],"class_list":["post-562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behaviour","category-boostyourcreativity","category-digital","category-fashion","category-knowyourpeople","category-creation-concept-lieu","category-prospective","category-style","tag-fashion","tag-gettyimage","tag-gorpcore","tag-instagram","tag-margiela","tag-normcore","tag-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instatrends \/ Trois courants dans l&#039;air du temps | LeherpeurParis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leherpeurparis.com\/en\/behaviour\/instatrends-i-trois-courants-dans-lair-du-temps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instatrends \/ Trois courants dans l&#039;air du temps | LeherpeurParis\" \/>\n<meta property=\"og:description\" content=\"Suite \u00e0 ces \u00e9volutions concernant le d\u00e9codage et l\u2019appr\u00e9hension des tendances, le bureau Leherpeur Paris a d\u00e9crypt\u00e9 trois grandes communaut\u00e9s esth\u00e9tiques, visiblement renforc\u00e9es par la force de diffusion d\u2019Instagram. 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