{"id":551,"date":"2018-05-07T00:00:00","date_gmt":"2018-05-06T22:00:00","guid":{"rendered":"https:\/\/leherpeurparis.com\/2018\/05\/07\/mode-in-china-i\/"},"modified":"2021-11-22T12:06:15","modified_gmt":"2021-11-22T11:06:15","slug":"mode-in-china-i","status":"publish","type":"post","link":"https:\/\/leherpeurparis.com\/en\/chine\/mode-in-china-i\/","title":{"rendered":"Mode in China, influenceurs & influences de la ‘g\u00e9n\u00e9ration 00’"},"content":{"rendered":"

<\/p>\n

Aujourd’hui, la Chine est le pays le plus consommateur du monde, le choix signifie le pouvoir : c\u2019est le pouvoir de choisir ce que je regarde, qui j\u2019\u00e9coute et chez qui j\u2019ach\u00e8te. Nous avons interview\u00e9, Yi Sun, notre planneuse strat\u00e9gique chez Xiao Qiao MLC, directement sur place pour d\u00e9crypter cette g\u00e9n\u00e9ration Z ou double z\u00e9ro. Une g\u00e9n\u00e9ration imbib\u00e9e au digital, foisonnante aux multiples sources d’influences, poss\u00e9dant son propre langage, ses comportements atypiques et ses propres sources d\u2019influences.<\/p>\n

\/\/Peux-tu nous en dire plus sur cette nouvelle g\u00e9n\u00e9ration, o\u00f9 va-t-elle chercher l\u2019info et comment les m\u00e9dias s\u2019adaptent ?<\/strong><\/p>\n

Cette nouvelle g\u00e9n\u00e9ration est n\u00e9e avec des outils que nous n\u2019avions pas et auxquels nous avons d\u00fb nous adapter : l\u2019internet et les r\u00e9seaux sociaux. A 5 ou 6 ans, ils apprennent d\u00e9j\u00e0 \u00e0 parler Anglais sur le smartphone de leurs parents, \u00e0 12 ans ils vont avoir leurs propres smartphones et commencer \u00e0 d\u00e9velopper leur identit\u00e9 num\u00e9rique. Si la presse mode en Chine n’est pas si diff\u00e9rente de la presse occidentale, elle a pris le coche de la digitalisation beaucoup plus s\u00e9rieusement en passant par les canaux sociaux chinois tels que Wechat BLOG et Weibo. Un moyen d’offrir aux lecteurs du choix dans leur fa\u00e7on de consommer les informations et d’\u00e9tablir un premier filtre d’informations.<\/p>\n

\/\/Qui sont les influenceurs les plus notoires ? Quelles sont leurs sources d\u2019influences, leurs r\u00e9f\u00e9rences ? <\/strong><\/p>\n

La plupart des K.O.L.s (key opinion leaders) sur Wechat blog ont d\u00e9j\u00e0 une premi\u00e8re exp\u00e9rience dans les institutions m\u00e9diatiques \u00ab traditionnelles \u00bb, la diff\u00e9rence est qu\u2019ils maitr\u00eesent parfaitement les r\u00e9seaux sociaux. Parmi eux Gogoboi<\/a>, connu pour son regard acerbe et critique envers les grandes marques de luxe qui lui a notamment valu de collaborer avec certaines, ou encore \u00ab REBECCA \u00bb<\/a>, plus sp\u00e9cialis\u00e9e dans l\u2019exp\u00e9rience utilisateur et valorisant la consommation de produits de mode et de luxe par la notion de satisfaction, de r\u00e9compense.<\/p>\n

Cette g\u00e9n\u00e9ration perd de plus en plus la curiosit\u00e9 envers le \u00ab monde \u00bb, elle est n\u00e9e avec pratiquement \u00ab tout \u00bb et quand ils ont une question ils savent o\u00f9 trouver la r\u00e9ponse. Les informations qui les attirent le plus seront celles qui vont valoriser leur vie personnelle, alimenter les sujets de conversation et leur \u00e9change quotidien avec leur communaut\u00e9.<\/p>\n

\/\/Quelles sont les marques qui les influencent le plus ? Celles que l\u2019on retrouve le plus dans les rues ? Des nouvelles ? Des statutaires ? <\/strong><\/p>\n

On retrouve les maisons de couture qui ont su renouveler leur image comme Gucci, Balenciaga et Givenchy. Les \u201csneaker-heads\u201d pr\u00e9f\u00e8rent toujours Nike, Puma et Adidas. Les produits iconiques des marques statutaires telles que Chanel, Herm\u00e8s, Cartier, sont toujours vecteurs de d\u00e9sid\u00e9rabilit\u00e9 et d’intemporalit\u00e9.
\nAujourd’hui, le revirement opportun de certaines marques de luxe vers une posture plus trendy peut \u00eatre fatal. Les consommateurs comprennent la diff\u00e9rence entre \u201cmarque de luxe\u201d, \u201chaut de gamme\u201d et \u201cmarque de mode\u201d. Rester coh\u00e9rent dans son style et sa communication est capital.<\/p>\n

\"\" <\/a><\/strong>\"\"<\/p>\n

\/\/En terme de style que retrouve-t-on dans les rues ? Y a-t-il des choses propres \u00e0 la Chine qui se d\u00e9marquent de la mode fran\u00e7aise ? <\/strong><\/p>\n

Les modeux s\u2019habillent en combinant les it produits iconiques du moment comme le fanny pack de Gucci avec un T-shirt V\u00eatements et la Triple S de Balenciaga. Les sacs en PVC, en paille ou m\u00eame en papier recycl\u00e9 sont tr\u00e8s \u00ab eye-catching \u00bb dans leur Streetlooks. C’est assez commun avec la mode occidentale, mais petit-a-petit les marques chinoises s\u2019ins\u00e8rent dans ces looks : le T-shirt de Peacebird en collaboration avec le manga japonais Dragon Ball ou avec Coca-Cola, par exemple, les prints et les broderies tr\u00e8s orientales, mais sur une silhouette tr\u00e8s moderne, chez Mo & Co ou les marques de \u00ab white shoes \u00bb d\u2019origine chinoise comme \u00ab Feiyue \u00bb et \u00ab Hui Li \u00bb se popularisent dans la rue.<\/p>\n

\"\"<\/a><\/p>\n

\/\/En tant que chasseuse d\u2019influences, quelles sont les influences qui nourrissent ton travail ? <\/strong><\/p>\n

Lire, l\u2019information \u201cfast\u201d sur ce qui se passe dans le monde et la \u201cslow\u201d sur les grands classiques culturels. Communiquer, avec les professionnels, les non-professionnels, les consommateurs, les stylistes et les retailers. \u00c9crire, pour mieux d\u00e9crypter les tendances, et surtout pour capturer ce qui se cache sous chaque \u201cair du temps\u201d, le \u201ccourant de fond\u201d, le pourquoi. Enfin, ma partie pr\u00e9f\u00e9r\u00e9e, observer comment les gens s\u2019habillent. La mode descend dans la rue, il n\u2019y a pas plus concret que de voir par soi-m\u00eame !<\/p>\n

Merci \u00e0 Yi Jouvet- Sun et aux photos de Vera Sun<\/p>\n","protected":false},"excerpt":{"rendered":"

Aujourd’hui, la Chine est le pays le plus consommateur du monde, le choix signifie le pouvoir : c\u2019est le pouvoir de choisir ce que je regarde, qui j\u2019\u00e9coute et chez qui […]<\/p>\n","protected":false},"author":2,"featured_media":1590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[131,151,143,139,155,156],"tags":[],"class_list":["post-551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chine","category-digital","category-fashion","category-creation-concept-lieu","category-prospective","category-strategie"],"acf":[],"yoast_head":"\nMode in China, influenceurs & influences de la 'g\u00e9n\u00e9ration 00' | LeherpeurParis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leherpeurparis.com\/en\/chine\/mode-in-china-i\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mode in China, influenceurs & influences de la 'g\u00e9n\u00e9ration 00' | LeherpeurParis\" \/>\n<meta property=\"og:description\" content=\"Aujourd’hui, la Chine est le pays le plus consommateur du monde, le choix signifie le pouvoir : c\u2019est le pouvoir de choisir ce que je regarde, qui j\u2019\u00e9coute et chez qui […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leherpeurparis.com\/en\/chine\/mode-in-china-i\/\" \/>\n<meta property=\"og:site_name\" content=\"LeherpeurParis\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-06T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-22T11:06:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leherpeurparis.com\/wp-content\/uploads\/2018\/05\/mode-inchina.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1060\" \/>\n\t<meta property=\"og:image:height\" content=\"797\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Simon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/chine\\\/mode-in-china-i\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/chine\\\/mode-in-china-i\\\/\"},\"author\":{\"name\":\"Simon\",\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/#\\\/schema\\\/person\\\/27c01fe4e84a72cc2d259d4baa3576ae\"},\"headline\":\"Mode in China, influenceurs & influences de la ‘g\u00e9n\u00e9ration 00’\",\"datePublished\":\"2018-05-06T22:00:00+00:00\",\"dateModified\":\"2021-11-22T11:06:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/chine\\\/mode-in-china-i\\\/\"},\"wordCount\":822,\"publisher\":{\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/chine\\\/mode-in-china-i\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leherpeurparis.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/mode-inchina.png\",\"articleSection\":[\"china\",\"digital\",\"fashion\",\"nosing\",\"prospective\",\"strategie\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/chine\\\/mode-in-china-i\\\/\",\"url\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/chine\\\/mode-in-china-i\\\/\",\"name\":\"Mode in China, influenceurs & influences de la 'g\u00e9n\u00e9ration 00' | LeherpeurParis\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/chine\\\/mode-in-china-i\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/chine\\\/mode-in-china-i\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leherpeurparis.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/mode-inchina.png\",\"datePublished\":\"2018-05-06T22:00:00+00:00\",\"dateModified\":\"2021-11-22T11:06:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/chine\\\/mode-in-china-i\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/chine\\\/mode-in-china-i\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/chine\\\/mode-in-china-i\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leherpeurparis.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/mode-inchina.png\",\"contentUrl\":\"https:\\\/\\\/leherpeurparis.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/mode-inchina.png\",\"width\":1060,\"height\":797},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/chine\\\/mode-in-china-i\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mode in China, influenceurs & influences de la ‘g\u00e9n\u00e9ration 00’\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/\",\"name\":\"LeherpeurParis\",\"description\":\"Consulting office - Paris and Shanghai\",\"publisher\":{\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/#organization\",\"name\":\"Leherpeur Paris\",\"url\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/leherpeurparis.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Logo-Leherpeur-Paris.jpg\",\"contentUrl\":\"https:\\\/\\\/leherpeurparis.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Logo-Leherpeur-Paris.jpg\",\"width\":800,\"height\":300,\"caption\":\"Leherpeur Paris\"},\"image\":{\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/leherpeurparis\\\/\",\"https:\\\/\\\/www.pinterest.fr\\\/mlcparis\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bureauleherpeur\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/#\\\/schema\\\/person\\\/27c01fe4e84a72cc2d259d4baa3576ae\",\"name\":\"Simon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1a29c5ce3ebd4e31a16bdc89f155e5ec147c35b0effb4174a77f34f9499ec2a8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1a29c5ce3ebd4e31a16bdc89f155e5ec147c35b0effb4174a77f34f9499ec2a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1a29c5ce3ebd4e31a16bdc89f155e5ec147c35b0effb4174a77f34f9499ec2a8?s=96&d=mm&r=g\",\"caption\":\"Simon\"},\"url\":\"https:\\\/\\\/leherpeurparis.com\\\/en\\\/author\\\/adminleherpeur\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mode in China, influenceurs & influences de la 'g\u00e9n\u00e9ration 00' | LeherpeurParis","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leherpeurparis.com\/en\/chine\/mode-in-china-i\/","og_locale":"en_US","og_type":"article","og_title":"Mode in China, influenceurs & influences de la 'g\u00e9n\u00e9ration 00' | LeherpeurParis","og_description":"Aujourd’hui, la Chine est le pays le plus consommateur du monde, le choix signifie le pouvoir : c\u2019est le pouvoir de choisir ce que je regarde, qui j\u2019\u00e9coute et chez qui […]","og_url":"https:\/\/leherpeurparis.com\/en\/chine\/mode-in-china-i\/","og_site_name":"LeherpeurParis","article_published_time":"2018-05-06T22:00:00+00:00","article_modified_time":"2021-11-22T11:06:15+00:00","og_image":[{"width":1060,"height":797,"url":"https:\/\/leherpeurparis.com\/wp-content\/uploads\/2018\/05\/mode-inchina.png","type":"image\/png"}],"author":"Simon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Simon","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leherpeurparis.com\/en\/chine\/mode-in-china-i\/#article","isPartOf":{"@id":"https:\/\/leherpeurparis.com\/en\/chine\/mode-in-china-i\/"},"author":{"name":"Simon","@id":"https:\/\/leherpeurparis.com\/en\/#\/schema\/person\/27c01fe4e84a72cc2d259d4baa3576ae"},"headline":"Mode in China, influenceurs & influences de la ‘g\u00e9n\u00e9ration 00’","datePublished":"2018-05-06T22:00:00+00:00","dateModified":"2021-11-22T11:06:15+00:00","mainEntityOfPage":{"@id":"https:\/\/leherpeurparis.com\/en\/chine\/mode-in-china-i\/"},"wordCount":822,"publisher":{"@id":"https:\/\/leherpeurparis.com\/en\/#organization"},"image":{"@id":"https:\/\/leherpeurparis.com\/en\/chine\/mode-in-china-i\/#primaryimage"},"thumbnailUrl":"https:\/\/leherpeurparis.com\/wp-content\/uploads\/2018\/05\/mode-inchina.png","articleSection":["china","digital","fashion","nosing","prospective","strategie"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/leherpeurparis.com\/en\/chine\/mode-in-china-i\/","url":"https:\/\/leherpeurparis.com\/en\/chine\/mode-in-china-i\/","name":"Mode in China, influenceurs & influences de la 'g\u00e9n\u00e9ration 00' | LeherpeurParis","isPartOf":{"@id":"https:\/\/leherpeurparis.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leherpeurparis.com\/en\/chine\/mode-in-china-i\/#primaryimage"},"image":{"@id":"https:\/\/leherpeurparis.com\/en\/chine\/mode-in-china-i\/#primaryimage"},"thumbnailUrl":"https:\/\/leherpeurparis.com\/wp-content\/uploads\/2018\/05\/mode-inchina.png","datePublished":"2018-05-06T22:00:00+00:00","dateModified":"2021-11-22T11:06:15+00:00","breadcrumb":{"@id":"https:\/\/leherpeurparis.com\/en\/chine\/mode-in-china-i\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leherpeurparis.com\/en\/chine\/mode-in-china-i\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leherpeurparis.com\/en\/chine\/mode-in-china-i\/#primaryimage","url":"https:\/\/leherpeurparis.com\/wp-content\/uploads\/2018\/05\/mode-inchina.png","contentUrl":"https:\/\/leherpeurparis.com\/wp-content\/uploads\/2018\/05\/mode-inchina.png","width":1060,"height":797},{"@type":"BreadcrumbList","@id":"https:\/\/leherpeurparis.com\/en\/chine\/mode-in-china-i\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/leherpeurparis.com\/en\/"},{"@type":"ListItem","position":2,"name":"Mode in China, influenceurs & influences de la ‘g\u00e9n\u00e9ration 00’"}]},{"@type":"WebSite","@id":"https:\/\/leherpeurparis.com\/en\/#website","url":"https:\/\/leherpeurparis.com\/en\/","name":"LeherpeurParis","description":"Consulting office - Paris and Shanghai","publisher":{"@id":"https:\/\/leherpeurparis.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leherpeurparis.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/leherpeurparis.com\/en\/#organization","name":"Leherpeur Paris","url":"https:\/\/leherpeurparis.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leherpeurparis.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/leherpeurparis.com\/wp-content\/uploads\/2022\/07\/Logo-Leherpeur-Paris.jpg","contentUrl":"https:\/\/leherpeurparis.com\/wp-content\/uploads\/2022\/07\/Logo-Leherpeur-Paris.jpg","width":800,"height":300,"caption":"Leherpeur Paris"},"image":{"@id":"https:\/\/leherpeurparis.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/leherpeurparis\/","https:\/\/www.pinterest.fr\/mlcparis\/","https:\/\/www.linkedin.com\/company\/bureauleherpeur\/"]},{"@type":"Person","@id":"https:\/\/leherpeurparis.com\/en\/#\/schema\/person\/27c01fe4e84a72cc2d259d4baa3576ae","name":"Simon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1a29c5ce3ebd4e31a16bdc89f155e5ec147c35b0effb4174a77f34f9499ec2a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1a29c5ce3ebd4e31a16bdc89f155e5ec147c35b0effb4174a77f34f9499ec2a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1a29c5ce3ebd4e31a16bdc89f155e5ec147c35b0effb4174a77f34f9499ec2a8?s=96&d=mm&r=g","caption":"Simon"},"url":"https:\/\/leherpeurparis.com\/en\/author\/adminleherpeur\/"}]}},"_links":{"self":[{"href":"https:\/\/leherpeurparis.com\/en\/wp-json\/wp\/v2\/posts\/551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leherpeurparis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leherpeurparis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leherpeurparis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leherpeurparis.com\/en\/wp-json\/wp\/v2\/comments?post=551"}],"version-history":[{"count":6,"href":"https:\/\/leherpeurparis.com\/en\/wp-json\/wp\/v2\/posts\/551\/revisions"}],"predecessor-version":[{"id":1792,"href":"https:\/\/leherpeurparis.com\/en\/wp-json\/wp\/v2\/posts\/551\/revisions\/1792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leherpeurparis.com\/en\/wp-json\/wp\/v2\/media\/1590"}],"wp:attachment":[{"href":"https:\/\/leherpeurparis.com\/en\/wp-json\/wp\/v2\/media?parent=551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leherpeurparis.com\/en\/wp-json\/wp\/v2\/categories?post=551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leherpeurparis.com\/en\/wp-json\/wp\/v2\/tags?post=551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}