{"id":5416,"date":"2025-06-25T12:27:25","date_gmt":"2025-06-25T10:27:25","guid":{"rendered":"https:\/\/leherpeurparis.com\/?p=5416"},"modified":"2025-08-29T17:23:24","modified_gmt":"2025-08-29T15:23:24","slug":"les-codes-dexpression-editoriaux-des-sites-e-commerce","status":"publish","type":"post","link":"https:\/\/leherpeurparis.com\/en\/non-classifiee\/les-codes-dexpression-editoriaux-des-sites-e-commerce\/","title":{"rendered":"Les codes d&#8217;expression \u00e9ditoriaux des sites e-commerce :"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1349\" src=\"https:\/\/leherpeurparis.com\/wp-content\/uploads\/2025\/06\/Chylak-bags.jpg\" alt=\"\" class=\"wp-image-5420\" srcset=\"https:\/\/leherpeurparis.com\/wp-content\/uploads\/2025\/06\/Chylak-bags.jpg 1080w, https:\/\/leherpeurparis.com\/wp-content\/uploads\/2025\/06\/Chylak-bags-240x300.jpg 240w, https:\/\/leherpeurparis.com\/wp-content\/uploads\/2025\/06\/Chylak-bags-820x1024.jpg 820w, https:\/\/leherpeurparis.com\/wp-content\/uploads\/2025\/06\/Chylak-bags-768x959.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\"><strong>\u00a9<\/strong> <a href=\"https:\/\/www.instagram.com\/chylak.bags?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==\">Chylak bags<\/a><\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Site e-commerce \u00e9ditorialis\u00e9, la parole de la marque<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:18px\">Depuis l\u2019arriv\u00e9e des r\u00e9seaux sociaux, les marques ont d\u00e9velopp\u00e9 une agilit\u00e9 pour r\u00e9pondre aux sujets du moment et partager leur regard inspirant sur le monde, se rapprochant, ainsi, des m\u00e9dias de contenus.&nbsp;Aujourd\u2019hui incontournables, ces r\u00e9seaux tels qu\u2019Instagram et Tik Tok sont, aussi, satur\u00e9s de messages rendant la course \u00e0 l\u2019\u00e9mergence de plus en plus complexe.<\/p>\n\n\n\n<p>Dans ce contexte, notre r\u00f4le est d\u2019accompagner les marques \u00e0 r\u00e9investir leurs points de contacts propres, les boutiques physiques et la boutique online, en cr\u00e9ant des espaces vecteurs d\u2019une vision et d&#8217;une exp\u00e9rience singuli\u00e8re, tiss\u00e9s dans le temps et affranchis des rythmes imm\u00e9diats impos\u00e9s par les algorithmes.<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:18px\">L\u2019\u00e9ditorialisation du site e-commerce est un terme utilis\u00e9 dans l\u2019environnement num\u00e9rique, mais qui conserve un lien \u00e9troit avec la notion d\u2019opinion car il touche \u00e0 la production de contenus qui racontent une mani\u00e8re de voir le monde et d&#8217;engager une communaut\u00e9.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:contact@leherpeurparis.com?subject=Demande%20de%20r%C3%A9servation%20pour%20une%20consultation%20%27%C3%A9ditorialisation%20e-commerce%27%20sur-mesure&amp;body=Bonjour,%0A%0AJe%20souhaite%20r%C3%A9server%20une%20consultation%20sur%20mesure.%20Voici%20mes%20informations%20:%0A%0ANom%20:%20%5BVotre%20nom%5D%0APr%C3%A9nom%20:%20%5BVotre%20pr%C3%A9nom%5D%0AT%C3%A9l%C3%A9phone%20:%20%5BVotre%20num%C3%A9ro%5D%0ADisponibilit%C3%A9s%20:%20%5BIndiquez%20vos%20cr%C3%A9neaux%20disponibles%5D%0AObjet%20de%20la%20consultation%20:%20%5BD%C3%A9crivez%20bri%C3%A8vement%20votre%20besoin%5D%0A%0AMerci%20d%E2%80%99avance%20pour%20votre%20retour.%0A%0ABien%20cordialement,%0A%5BVotre%20nom%5D\">R\u00c9SERVER UNE PR\u00c9SENTATION<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chez <a href=\"https:\/\/www.instagram.com\/reel\/DH_b8JOqxgL\/?utm_source=ig_web_copy_link\">LeherpeurParis<\/a>, nous\u00a0accompagnons l\u2019\u00e9ditorialisation des sites e-commerce<strong>\u00a0:\u00a0<\/strong><\/strong><\/h2>\n\n\n\n<p>De la strat\u00e9gie de contenus \u00e0 la production, nous construisons des narrations sur mesure, align\u00e9es sur les enjeux commerciaux et ceux li\u00e9s \u00e0 l\u2019image.<\/p>\n\n\n\n<p>Depuis quelques mois, nous nous sommes associ\u00e9s \u00e0 <strong><a href=\"https:\/\/quaisdelimage.com\">Quais de l&#8217;image<\/a><\/strong>, studio expert en photographie, vid\u00e9o et r\u00e9daction e-commerce.\u00a0<\/p>\n\n\n\n<p>Nos deux entit\u00e9s font partie du groupe\u00a0<strong>WeThePeople<\/strong>\u00a0: une opportunit\u00e9 de cr\u00e9er de nouvelles synergies autour d\u2019une offre compl\u00e8te et int\u00e9gr\u00e9e, pens\u00e9e pour accompagner l\u2019\u00e9ditorialisation des marques.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>Nos services d\u00e9di\u00e9s :<\/em><\/strong><\/h3>\n\n\n\n<p><strong>\u200b\u200b\u200bSignature \u00e9ditoriale :&nbsp;<\/strong>D\u00e9finition d\u2019une ligne \u00e9ditoriale propre \u00e0 la marque avec un ton, une charte messages et image.<\/p>\n\n\n\n<p><strong>Narration &amp; temps forts commerciaux :&nbsp;<\/strong>Cr\u00e9ation par saisons de&nbsp;narrations sur mesure, temps forts commerciaux&nbsp;inspirants et cr\u00e9ation des contenus associ\u00e9s.<\/p>\n\n\n\n<p><strong>Veille&nbsp;<\/strong><strong>tendances \u00e9ditoriales &amp; conseils&nbsp;:&nbsp;<\/strong>Des rendez-vous r\u00e9guliers pour suivre l\u2019\u00e9volution des codes \u00e9ditoriaux et transformer les tendances en contenus e-commerce.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Votre contenu \u00e9ditorial pourrait-il \u00eatre optimis\u00e9 ?<\/strong><\/h2>\n\n\n\n<p><strong><em>Nous vous proposons une premi\u00e8re consultation sur-mesure :<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:contact@leherpeurparis.com?subject=Demande%20de%20r%C3%A9servation%20pour%20une%20consultation%20%27%C3%A9ditorialisation%20e-commerce%27%20sur-mesure&amp;body=Bonjour,%0A%0AJe%20souhaite%20r%C3%A9server%20une%20consultation%20sur%20mesure.%20Voici%20mes%20informations%20:%0A%0ANom%20:%20%5BVotre%20nom%5D%0APr%C3%A9nom%20:%20%5BVotre%20pr%C3%A9nom%5D%0AT%C3%A9l%C3%A9phone%20:%20%5BVotre%20num%C3%A9ro%5D%0ADisponibilit%C3%A9s%20:%20%5BIndiquez%20vos%20cr%C3%A9neaux%20disponibles%5D%0AObjet%20de%20la%20consultation%20:%20%5BD%C3%A9crivez%20bri%C3%A8vement%20votre%20besoin%5D%0A%0AMerci%20d%E2%80%99avance%20pour%20votre%20retour.%0A%0ABien%20cordialement,%0A%5BVotre%20nom%5D\">R\u00c9SERVER UNE PR\u00c9SENTATION<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"81\" src=\"https:\/\/leherpeurparis.com\/wp-content\/uploads\/2025\/06\/Group-267-1024x81.png\" alt=\"\" class=\"wp-image-5429\" style=\"width:430px;height:auto\" srcset=\"https:\/\/leherpeurparis.com\/wp-content\/uploads\/2025\/06\/Group-267-1024x81.png 1024w, https:\/\/leherpeurparis.com\/wp-content\/uploads\/2025\/06\/Group-267-300x24.png 300w, https:\/\/leherpeurparis.com\/wp-content\/uploads\/2025\/06\/Group-267-768x61.png 768w, https:\/\/leherpeurparis.com\/wp-content\/uploads\/2025\/06\/Group-267-1536x121.png 1536w, https:\/\/leherpeurparis.com\/wp-content\/uploads\/2025\/06\/Group-267-2048x162.png 2048w, https:\/\/leherpeurparis.com\/wp-content\/uploads\/2025\/06\/Group-267-1300x103.png 1300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Site e-commerce \u00e9ditorialis\u00e9, la parole de la marque Depuis l\u2019arriv\u00e9e des r\u00e9seaux sociaux, les marques ont d\u00e9velopp\u00e9 une agilit\u00e9 pour r\u00e9pondre aux sujets du moment et partager leur regard inspirant [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les codes d&#039;expression \u00e9ditoriaux des sites e-commerce : | LeherpeurParis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leherpeurparis.com\/en\/non-classifiee\/les-codes-dexpression-editoriaux-des-sites-e-commerce\/\" \/>\n<meta property=\"og:locale\" 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