{"id":1134,"date":"2021-06-04T16:48:21","date_gmt":"2021-06-04T14:48:21","guid":{"rendered":"https:\/\/leherpeurparis.com\/?p=1134"},"modified":"2021-11-22T11:42:57","modified_gmt":"2021-11-22T10:42:57","slug":"everything-could-be-cloud","status":"publish","type":"post","link":"https:\/\/leherpeurparis.com\/en\/creation-concept-lieu\/everything-could-be-cloud\/","title":{"rendered":"\u201cEverything could be cloud*\u201d"},"content":{"rendered":"\n<p><img decoding=\"async\" src=\"https:\/\/www.leherpeurparis.com\/wp-content\/uploads\/2020\/03\/1112822-800w.jpg\" alt=\"L\u2019attribut alt de cette image est vide, son nom de fichier est 1112822-800w.jpg.\"><\/p>\n\n\n\n<p>Quand l\u2019une des premi\u00e8res puissances mondiales se fait mettre \u00e0 l\u2019arr\u00eat par un virus \u00e0 l\u2019allure de couronne, elle puise dans ses ressources, s\u2019adapte et rebondit. Vite. Si vite, que la Chine et ses entreprises n\u2019ont pas eu \u00e0 attendre la reprise latente pour s&#8217;adapter \u00e0 l\u2019absence d\u2019\u00e9changes physiques d\u00fb \u00e0 la crise sanitaire li\u00e9 au Covid-19.&nbsp;Derri\u00e8re les pixels, la r\u00e9alit\u00e9 augment\u00e9e a vraiment augment\u00e9, des nouveaux usages et comportements de la part des marques et des consommateurs ont \u00e9merg\u00e9 posant les pr\u00e9mices d&#8217;une \u00e8re appel\u00e9e par notre bureau Xiao Qiao MLC : l&#8217;\u00e8re du \u00ab&nbsp;Everything could be cloud*&nbsp;\u00bb, qui pourrait ouvrir une porte in\u00e9dite \u00e0 l&#8217;industrie de la mode.<\/p>\n\n\n\n<p>*\u00ab&nbsp;Le cloud&nbsp;\u00bb, nuage impalpable, est un ensemble de mat\u00e9riels, de connexions r\u00e9seaux et de logiciels procurant des services pouvant \u00eatre utilis\u00e9s par n\u2019importe qui, \u00e0 travers n\u2019importe quels points du monde. Ce concept du \u00ab&nbsp;Everything could be cloud&nbsp;\u00bb cristallise l\u2019id\u00e9e d\u2019une transposition de toutes les actions de la vie quotidienne, des actes de consommation physiques aux interactions sociales r\u00e9elles sur le digital. Une fa\u00e7on de ne pas interrompre l\u2019activit\u00e9, mais surtout, une mani\u00e8re pour les marques et les acteurs du secteur de la mode et de la culture de maintenir le lien avec les consommateurs.<\/p>\n\n\n\n<p>Pour combler l\u2019interruption du retail et des exp\u00e9riences physiques, les marques se sont appuy\u00e9es sur les ressources offertes par le digital et ses acteurs pour continuer les ventes et renouveler le discours et la relation virtuelle via de nouvelles exp\u00e9riences online.&nbsp;<\/p>\n\n\n\n<p>Les showrooms et les essayages sont devenus virtuels, les marques se sont, pour certaines, repos\u00e9es sur des KOLs influents pour garder des points de contact avec les consommateurs. D\u2019autres ont fait passer leurs conseillers de ventes au rang de conseillers virtuels via l\u2019utilisation du livestream, \u00e0 l\u2019image de la marque <a href=\"https:\/\/www.qianzhan.com\/analyst\/detail\/329\/200318-295ad04a.html\">Peacebird qui a vu son chiffre augmenter pendant la crise<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.leherpeurparis.com\/wp-content\/uploads\/2020\/03\/20200318-988be9abbbee2e1b_700x5000-1.jpg\" alt=\"\" class=\"wp-image-3570\"\/><figcaption>live streamer chez Peacebird et Ledin<\/figcaption><\/figure>\n\n\n\n<p>Apr\u00e8s son annulation la Fashion Week de Shanghai a d\u00e9cid\u00e9 de s\u2019associer avec Tmall, plateforme B2C (business to consumer) du groupe Alibaba et leader de la distribution de marques en Chine. Une collaboration qui a mis en avant les designers chinois en apportant via une technologie innovante de vente au d\u00e9tail, optimisant l\u2019exp\u00e9rience des participants et fournissant des informations pr\u00e9cieuses sur les consommateurs, aux organisateurs, acheteurs et designers.&nbsp;Parmi les services propos\u00e9s, des \u00ab&nbsp;mod\u00e8les virtuels&nbsp;\u00bb hyper d\u00e9taill\u00e9s, permettant aux acheteurs via leurs t\u00e9l\u00e9phones portables de voir les produits, de converser avec les designers et de passer leur commandes en temps r\u00e9el. Pour le milliard de consommateurs de Tmall, des livestreams et des vitrines \u00e0 360\u00b0 de certaines marques offraient une vraie exp\u00e9rience haut-de-gamme.<\/p>\n\n\n\n<p>Au-del\u00e0, d\u2019avoir pu maintenir l\u2019\u00e9v\u00e9nement et le business de mani\u00e8re virtuelle, ce partenariat a pu offrir une visibilit\u00e9 \u00e0 de jeunes designers ind\u00e9pendants qui n\u2019ont souvent pas les moyens de s\u2019offrir un d\u00e9fil\u00e9 et, dans un souci plus environnemental, de r\u00e9duire l\u2019impact \u00e9cologique qu\u2019implique une fashion week.<\/p>\n\n\n\n<p class=\"has-text-align-left\">&nbsp;\u00ab<em> Ce partenariat avec la Shanghai Fashion Week nous permet de tirer parti de notre exp\u00e9rience dans la num\u00e9risation des magasins de vente au d\u00e9tail et d&#8217;explorer un nouveau format pour les lancements de marques et de produits, r\u00e9unissant des technologies telles que le livestream ou des vid\u00e9os courtes.<\/em>&nbsp;\u00bb Mike Hu, directeur g\u00e9n\u00e9ral de Tmall Fashion&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.leherpeurparis.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2018-03-30-at-2.58.28-PM-992x558-1.png\" alt=\"\" class=\"wp-image-3565\"\/><\/figure>\n\n\n\n<p>Dans le secteur de la culture, la foire d\u2019art contemporain Art Basel, qui devait avoir lieu a Hong-Kong, a pris le pas du \u00ab&nbsp;Everything could be cloud&nbsp;\u00bb en d\u00e9cidant de devenir pour la premi\u00e8re fois 100% virtuelle et accessible \u00e0 tous. Un point positif, puisque le taux de fr\u00e9quentation f\u00fbt un record. Dans la vie sociale, ce concept du \u00ab&nbsp;tout cloud&nbsp;\u00bb a \u00e9galement fait ses preuves, faisant \u00e9clore de nouvelles habitudes de consommation, comme l&#8217;\u00e9mergence de l\u2019\u00e9ducation et des prestations de sant\u00e9 en ligne, les conseils beaut\u00e9 en r\u00e9alit\u00e9 augment\u00e9e, les soir\u00e9es virtuelles ou encore le sport gr\u00e2ce au coach digitaux du r\u00e9seau Tiktok\u2026 <\/p>\n\n\n\n<p>De mani\u00e8re \u00e9vidente, ce moment critique aura propuls\u00e9 \u00e0 un niveau encore sup\u00e9rieur la place de la technologie num\u00e9rique dans le quotidien des marques et des consommateurs et confirme l&#8217;importance du r\u00f4le de celle-ci dans les mod\u00e8les de demain. <\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.leherpeurparis.com\/wp-content\/uploads\/2020\/03\/ABHK-VR-Fergus.jpg\" alt=\"\" class=\"wp-image-3566\" width=\"516\" height=\"283\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.leherpeurparis.com\/wp-content\/uploads\/2020\/03\/sport.jpg\" alt=\"\" class=\"wp-image-3567\" width=\"446\" height=\"248\"\/><figcaption><br>Cr\u00e9dit Photo : <a href=\"https:\/\/models.com\/people\/Jin-Jia-Ji\">Jiaji Jin<\/a><\/figcaption><\/figure>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quand l\u2019une des premi\u00e8res puissances mondiales se fait mettre \u00e0 l\u2019arr\u00eat par un virus \u00e0 l\u2019allure de couronne, elle puise dans ses ressources, s\u2019adapte et rebondit. Vite. Si vite, que [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[131,151,143,139,155,160],"tags":[],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chine","category-digital","category-fashion","category-creation-concept-lieu","category-prospective","category-savoirfaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cEverything could be cloud*\u201d | LeherpeurParis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leherpeurparis.com\/en\/creation-concept-lieu\/everything-could-be-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cEverything could be cloud*\u201d | LeherpeurParis\" \/>\n<meta property=\"og:description\" content=\"Quand l\u2019une des premi\u00e8res puissances mondiales se fait mettre \u00e0 l\u2019arr\u00eat par un virus \u00e0 l\u2019allure de couronne, elle puise dans ses ressources, s\u2019adapte et rebondit. 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