{"id":1122,"date":"2021-06-04T16:46:55","date_gmt":"2021-06-04T14:46:55","guid":{"rendered":"https:\/\/leherpeurparis.com\/?p=1122"},"modified":"2021-11-19T17:06:55","modified_gmt":"2021-11-19T16:06:55","slug":"ces-marques-de-lingerie-francaises-made-in-bon-sens","status":"publish","type":"post","link":"https:\/\/leherpeurparis.com\/en\/creation-concept-lieu\/ces-marques-de-lingerie-francaises-made-in-bon-sens\/","title":{"rendered":"Ces marques de lingerie fran\u00e7aises, made in bon sens"},"content":{"rendered":"\n

Le Made in France, c\u2019est une histoire de bon sens : avoir le bon sens d\u2019aller chercher la comp\u00e9tence l\u00e0 o\u00f9 elle est, d\u2019\u00e9duquer le consommateur et de lui faire comprendre la d\u00e9marche et le parcours d\u2019une marque. Ce made in France s’immerge, de plus en plus, au c\u0153ur des pr\u00e9occupations des marques fran\u00e7aises et le secteur de la lingerie n\u2019est pas en reste. La session de janvier 2020, du Salon de la Lingerie, a pr\u00e9sent\u00e9 plusieurs jeunes marques fran\u00e7aises qui incarnent cette volont\u00e9 de faire bouger les lignes en faveur de plus d’engagement et de bon sens. C\u2019est le cas de Simplement Lingerie<\/a>, N\u00e9n\u00e9s Paris<\/a> et Esquisse Lingerie<\/a>. <\/p>\n\n\n\n

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@simplementlingerie<\/figcaption><\/figure>\n\n\n\n

Jeune marque fond\u00e9e en 2019 par Marion Rocher, Simplement Lingerie<\/a> a pour cr\u00e9do des sous-v\u00eatements naturels pour des femmes libres en qu\u00eate de sens. Bienveillante, la fondatrice fait le choix de ne pas blesser le corps et la peau des femmes, en s\u00e9lectionnant la mati\u00e8re, les teintures, mais aussi des formes qui se veulent tr\u00e8s confortables. Plus pr\u00e9cis\u00e9ment, elle utilise des tissus en coton organique certifi\u00e9s GOTS, teints naturellement et produits en France. L\u2019absence d\u2019armature et de mousse dans les soutien-gorges va de pair avec ces nouvelles exigences vis \u00e0 vis du confort dans le secteur de l\u2019intime. Marion Rocher pr\u00e9cise : \u00ab Ma production est totalement fran\u00e7aise car je me disais que \u00e7a valait la peine d\u2019essayer. <\/em>(\u2026) J\u2019ai trouv\u00e9 mon usine mais je n\u2019ai pas trouv\u00e9 le sourcing. \u00c7a n\u2019a pas \u00e9t\u00e9 si facile de trouver le bon tissu. Il n\u2019y avait pas une offre suffisamment mature qui correspondait \u00e0 ce que je cherchais donc c\u2019est pour \u00e7a que je me suis tourn\u00e9e vers les pays voisins \u00e0 la France, mais dans un soucis de qualit\u00e9, de proposer un produit vraiment valable. <\/em>\u00bb <\/p>\n\n\n\n

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@nenesparis<\/figcaption><\/figure>\n\n\n\n

Pour N\u00e9n\u00e9s Paris<\/a>, , l\u2019objectif est de mettre en valeur les silhouettes f\u00e9minines avec des mati\u00e8res durables et, tout \u00e7a, au prix juste. Lanc\u00e9e en 2019 par Margot Dargegen, N\u00e9n\u00e9s Paris cherche \u00e0 \u00eatre transparente de A \u00e0 Z sur ses processus. Pour elle, \u00ab la mani\u00e8re la plus responsable est d\u2019utiliser de la fibre recycl\u00e9e<\/em> \u00bb. Or cette fili\u00e8re n\u2019est encore que trop peu d\u00e9velopp\u00e9e en France, ce qui a contraint la marque \u00e0 aller chercher le savoir-faire l\u00e0 o\u00f9 il se trouvait : en Espagne et en Italie pour la dentelle, au Portugal pour la confection. \u00ab Je trouvais \u00e7a plus logique car m\u00eame si mes tissus ne sont pas fabriqu\u00e9s en France, au moins ils sont fabriqu\u00e9s en Espagne o\u00f9 ce sont les p\u00eacheurs qui ramassent les bouteilles sur les littoraux espagnol, donc, au final, que mon tissu voyage de l\u2019Espagne au Portugal ou de l\u2019Espagne \u00e0 Lille, finalement on est moins loin en nombre de kilom\u00e8tres<\/em>. \u00bb<\/p>\n\n\n\n

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@esquisselingerie<\/figcaption><\/figure>\n\n\n\n

Fond\u00e9e en 2016 par C\u00e9line Jean, Esquisse Lingerie<\/a>, souhaitait, quant \u00e0 elle, sortir de l\u2019univers de la lingerie fast fashion, il s\u2019agissait de \u00ab faire autrement, autre chose<\/em> \u00bb. La fondatrice explique : \u00ab Quand on lance une marque en 2016, c\u2019est \u00e9vident qu\u2019on fait une mode raisonn\u00e9e, qu\u2019on essaye de faire les choses bien et d\u2019\u00eatre transparent<\/em>. \u00bb Les cr\u00e9ations d\u2019Esquisse Lingerie<\/a> se veulent aussi cr\u00e9atives que confortables : aucune armature, des culottes d\u00e9coup\u00e9es au laser, donc sans contrainte pour le corps, mais aussi des jeux d\u2019imprim\u00e9s. Pendant ses trois premi\u00e8res ann\u00e9es d\u2019existence, Esquisse Lingerie<\/a> a fabriqu\u00e9 100% fran\u00e7ais. C\u2019est en 2019 que la marque a fait le choix d\u2019\u00e9largir sa production \u00e0 l\u2019Italie et au Portugal pour des raisons d\u2019outils industriels, tout en maintenant une grande partie de sa production en France.  <\/p>\n\n\n\n

Au prisme de la lingerie, le made in bon sens est, aujourd\u2019hui, de mise pour toutes les nouvelles marques. Si elles tentent de privil\u00e9gier le Made in France autant que possible, celui-ci ne semble pas encore assez mature et le Made in Europe, par la proximit\u00e9 et les savoir-faire dont il dispose, reste la solution la plus viable \u00e0 ce jour. Simplement Lingerie, N\u00e9n\u00e9s Paris et Esquisse Lingerie mettent leur savoir-faire au service de leurs convictions et s\u2019affichent comme le reflet d\u2019une g\u00e9n\u00e9ration qui fait du bon sens, un v\u00e9ritable projet de vie. Si la solution parfaite n\u2019existe pas, le bon sens ajoute de la valeur et de l\u2019humain pour construire l\u2019avenir durablement. <\/p>\n","protected":false},"excerpt":{"rendered":"

Le Made in France, c\u2019est une histoire de bon sens : avoir le bon sens d\u2019aller chercher la comp\u00e9tence l\u00e0 o\u00f9 elle est, d\u2019\u00e9duquer le consommateur et de lui faire […]<\/p>\n","protected":false},"author":3,"featured_media":1123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[153,139,5,155,146],"tags":[],"class_list":["post-1122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lingerie","category-creation-concept-lieu","category-instatrends","category-prospective","category-sens"],"acf":[],"yoast_head":"\nCes marques de lingerie fran\u00e7aises, made in bon sens | LeherpeurParis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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