{"id":1066,"date":"2021-06-04T15:59:07","date_gmt":"2021-06-04T13:59:07","guid":{"rendered":"https:\/\/leherpeurparis.com\/?p=1066"},"modified":"2021-11-22T11:32:41","modified_gmt":"2021-11-22T10:32:41","slug":"les-visages-du-made-in-frances","status":"publish","type":"post","link":"https:\/\/leherpeurparis.com\/en\/etudes\/les-visages-du-made-in-frances\/","title":{"rendered":"Les visages du Made in France(s)"},"content":{"rendered":"\n<p>Emprunt de toutes les richesses singuli\u00e8res du territoire, le Made in France, g\u00e9n\u00e9ration 2020, se r\u00e9invente au gr\u00e9 des flux, des histoires personnelles, des hybridations et des transmissions,&nbsp;ressemblant davantage \u00e0 une carte aux mille visage qu&#8217;\u00e0 une cocarde tricolore.<\/p>\n\n\n\n<p>Il est l&#8217;expression de cette France h\u00e9t\u00e9rog\u00e8ne et porteuse de nouveaux leviers de d\u00e9veloppement, un Made in France \u00e9voluant et se r\u00e9inventant au gr\u00e9 d&#8217;histoires qui explorent de nouvelles mani\u00e8res d&#8217;\u00eatre et de s&#8217;exprimer. Lors de notre derni\u00e8re conf\u00e9rence, nous avons lev\u00e9 le voile sur trois visages de cette version augment\u00e9e du Made in France dans lequel il y a surtout France(s) !<a href=\"http:\/\/martineleherpeur.com\/wp-content\/uploads\/2019\/04\/Capture-d%E2%80%99%C3%A9cran-2019-04-29-%C3%A0-15.23.14.png\"><\/a><\/p>\n\n\n\n<p><strong>MADE IN MIXED FRANCE<\/strong><strong>,&nbsp;<\/strong>o\u00f9la nouvelle France des m\u00e9langes et des identit\u00e9s m\u00e9tiss\u00e9es.&nbsp;Du \u2018Made in France\u2019 au \u2018Made in world\u2019, du bleu, blanc, rouge au black, blanc, beur, une approche inclusive qui int\u00e8gre la mixit\u00e9 et la diversit\u00e9 fran\u00e7aise. Un m\u00e9tissage qui s\u2019exprime aussi par la notion d\u2019upcycling o\u00f9 quand le r\u00e9cup\u00e9rable rencontre l\u2019id\u00e9e novatrice.<a href=\"http:\/\/martineleherpeur.com\/wp-content\/uploads\/2019\/04\/Capture-d%E2%80%99%C3%A9cran-2019-04-29-%C3%A0-15.21.57-1.png\"><\/a><\/p>\n\n\n\n<p><strong>MADE IN FOREVER FRANCE<\/strong><strong>,&nbsp;<\/strong>o\u00f9 la valorisation et la transmission du&nbsp;savoir-faire \u00e0 la fran\u00e7aise, port\u00e9es \u00e0 la fois par les acteurs du luxe mais aussi par ces r\u00e9cents labels haut-de-gamme qui font \u00e9cho \u00e0 ces nouveaux besoins raisonn\u00e9s de consommation et qui ouvrent une voie interm\u00e9diaire entre le luxe et l&#8217;artisanat trivial.<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/martineleherpeur.com\/wp-content\/uploads\/2019\/04\/Capture-d%E2%80%99%C3%A9cran-2019-04-29-%C3%A0-15.22.32.png\" alt=\"\" width=\"628\" height=\"488\"><\/p>\n\n\n\n<p><strong>MADE IN TERROIR FRANCE<\/strong><strong>,&nbsp;<\/strong>c&#8217;est ce visage du&nbsp;Made in France, expression de nouveaux \u00e9cosyst\u00e8mes locaux qui redynamisent des fili\u00e8res compl\u00e8tes et r\u00e9humanisent le lien entre producteurs et consommateurs. Un terroir revisit\u00e9, voire parfois \u00ab&nbsp;glamouris\u00e9&nbsp;\u00bb au filtre des nouveaux canaux digitaux. Un terroir 2.0.<\/p>\n\n\n\n<p>Photo couverture : Jen Carey<\/p>\n\n\n\n<p>Cr\u00e9dits photos : Rebecca Storm, Bertrand le Pluard pour Am\u00e9lie Pichard<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emprunt de toutes les richesses singuli\u00e8res du territoire, le Made in France, g\u00e9n\u00e9ration 2020, se r\u00e9invente au gr\u00e9 des flux, des histoires personnelles, des hybridations et des transmissions,&nbsp;ressemblant davantage \u00e0 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[157,148,139,5,155,146],"tags":[],"class_list":["post-1066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","category-knowyourpeople","category-creation-concept-lieu","category-instatrends","category-prospective","category-sens"],"acf":[],"yoast_head":"<!-- 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